About us

About Classic Taste

Classic Taste is a New Zealand-owned food wholesaler based in Auckland. We pack spices, herbs and pantry staples and supply them to stores around the country.

A Classic Taste Mixed Herbs pouch on a wooden board in a bright kitchen, with garlic and fresh parsley

What we do

Packed in Auckland, supplied to stores across New Zealand

We supply grocers, fruit and vege stores and specialty food shops around New Zealand. Approved stockists order online through our trade portal, and our team answers every enquiry within two working days.

  • 100% Kiwi owned & operated

    A New Zealand-owned food wholesaler.

  • Packed in Auckland

    We pack our range at our own facility in Auckland.

  • Supplying NZ stores

    Grocers, fruit and vege stores and specialty food shops.

  • Easy trade ordering

    Approved stockists order online through our trade portal.

A Classic Taste Mixed Herbs pouch beside a Classic Taste square glass spice jar of dried herbs with a bamboo lid

Our packaging

Made for the shelf and the spice jar

Every Classic Taste pouch is made to be used, kept and recycled.

  • Resealable pouches

    The resealable bag locks in freshness, from the shelf to the kitchen.

  • 100% recyclable bag

    Every pouch is 100% recyclable. Shoppers can recycle it at the store.

  • Free jar sticker

    A free peel-off sticker for your spice jar on the back of every pouch.

  • Made for the shelf

    Pouches designed to look good and sell well on the shelf.

How it works

From packing to shelf

  1. Source quality ingredients

    We start with quality spices, herbs and pantry staples.

  2. Packed in Auckland

    Packed at our own facility in Auckland.

  3. Quality checked

    Packed with care and checked before it leaves us.

  4. To stores nationwide

    Supplied to approved stockists around New Zealand.

Want Classic Taste on your shelves?

Tell us about your store and we'll be in touch within two working days.